Selchem Used Car Rental Franchise Expands Alan Selkon and the Used Car Rental franchise expanding into exotic car rental. If you had to ask me 6 years ago when Used Car Rental was still in its embryo developmental stage, would we ever expand our infrastructure into the luxury fleet market, it would never of crossed my mind. Where does a luxury car fit into the Used car economy sector, it would just make no sense? However fast forward 5 years and the impossible became possible. When my youngest son brought the idea of exotic cars being used in Used Car Rental, my immediate thought was he is living in Disneyland, I laughed it off, after all how could the middle-class sector afford exotic cars? For some reason I pondered over his thought process for a few days and decided to run it via the Selchem marketing team to see if this was indeed affordable. After the marketing team had brought back the market figures it certainly did not seem so, the exotic car rental companies in South Africa requested holding deposits in the region of R100 000.00 and daily rental rates of between R18 000.00 to R60 000.00 per day. This appeared to not be a viable option to the middle-class sector. I broke the news to my son to which he was adamant this could be achieved. I ran his figures over and over only to realise the prospect appeared to be is a feasible one. The figures were then double checked with the Selchem marketing and finance team and we could not believe the outcome, we could do this! Used Car Rental could offer the middle-class, exotic car rental rates fractionally higher than that of our well affordable luxury car rentals. Hence Used Car Rental exotic cars was born, offering Porsche Panamera, Maserati Granturismo & Aston Martin vantage to be launched nationally as the standard exotic range. As with our luxury market it is Used Car Rentals objective to expand its national base to become the largest exotic car hire in the country. Just because Used Car Rental now also provides luxury and exotic car, we have never changed our initial vision to that of being affordable car hire to everyone. Written by Danie Redelinghuis Car Rental & Franchise
Alan Selkon
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